About Us

Noomi is a story about a friendship.

We (Ting and Vish) met in high school. Years later, in December 2024 over hotpot, Vish pitched the idea of a more nutritious alternative to mainstream noodles to Ting, who had been looking to start a food business. We explored what was already on the market, but nothing matched the taste, texture, or price point we thought was sustainable for the average consumer; or honestly, just for us. After iterating on more than 50 variations of what these noodles could be, it finally feels like we hit on the right one.

Please give Noomi Noodles a try and see how we can make your next moments better.

If you have any feedback, don't hesitate to reach out. We're people just like you, trying to make iterative improvements you'd actually want to see — so any thoughts you have would be much appreciated 🫂

Thanks for checking out the culmination of all the love & time we put into Noomi. We hope you enjoy it as much as we had fun creating it!

Ting: A hospitality purebred. Grew up spending summers washing dishes, cooking, and working every corner of a hotel. Developed a genuine passion for people and relationships; and became fascinated by what actually creates a better customer experience, and what better really means. Went into tech to scale the reach of his impact, first as a program manager and later as an analyst solving interesting problems for customers. Thinks of Noomi as a pursuit of making a meaningful difference in people's next moments.

Vish: An e-commerce nerd. Grew up working every type of job imaginable - graveyard shifts at Amazon, sous chef at Chipotle, office clerk at a CPA firm - until stumbling into e-commerce. Loves exploring its complexities and learning how thoughtful products can create meaningful impact. Thinks of Noomi as a blend of his passions: e-commerce and health.